Conferences that solve current IT challenges

Enterprise Architecture Strategies

Strategies to design and build and business driven IT Architecture

July 12, 2017


7 CPE / 0.7 CEU / CISSP / 7 PDU Credits Awarded



Conference location: Donald E. Stephens Convention Center Rosemont (O'Hare) Illinois


Every decade we see massive changes in the IT industry. In the 80s we saw desktop computing flourish, and progressed to a client server model in the 90s. Mobile computing grew quickly in 2000 and beyond. 2016 presents a variety of technologies that may deliver IT efficiencies on a grand scale. Technologies and trends such as The Device Mesh, Ambient User Experience, 3D Printing Materials, Information of Everything, Advanced Machine Learning, Autonomous Agents and Things, Adaptive Security Architecture, Advanced System Architecture, Mesh App and Service Architecture, Internet of Things Platforms, and others may be game changers. What technologies are right for your organization? What is your decision making process? How can you capitalize on these for your organization?

What You Will Learn

In this one day conference attendees will learn:

  • EA Leadership: How Do You Create a Value Proposition?

  • Business Driven Architecture: Leveraging the Cloud as Business Enabler

  • How EA Teams Can Foster Innovation by moving from Operational Optimization to Business Transformation

  • IT Portfolio Management in the Borderless Enterprise

  • Enterprise Architecture - How Agile and DevOps Fit in the Mix

  • Business Outcome Driven EA and Alignment: Lessons Learned from the Field

Conference Program

8:00am - 9:00am - Registration and Continental Breakfast



Enterprise Architecture Leadership: Creating a Value Proposition

Sergey Chernov, Director, Global IT Delivery, Hollister Incorporated

Many enterprises are either designing, starting, restarting or refining their EA program. It is now more important than even to cultivate a business outcome driven approach. However, most enterprises don't know how to successfully develop, master and position a value proposition to their enterprise.

In this session attendees will learn:

  • The importance of the value proposition
  • What should be included in the value proposition

10:00am -10:30am - Refreshment Break



Business Driven Architecture: Leveraging the Cloud as Business Enabler

Josh Davidson, Principal and Co-Founder, Silent IT

So you've got your cloud strategy more or less figured out. Now the question is how to get started? How to get your hands wrapped around the application portfolio and figure out which app is going to be the first one in the cloud? What should be the criteria? How do you approach the project? Where do you get started?

Many enterprise architects are faced with a tough job of figuring out how to make their cloud strategy real. In this session we will discuss how to ground the strategy of going to the cloud to a pragmatic scenario.



How EA Teams Can Foster Innovation by moving from Operational Optimization to Business Transformation

Patrick Emmons, President, DragonSpears

“Culture eats strategy for breakfast, lunch, and dinner.” – Peter Drucker

Everyone knows that innovation is the straw that stirs the corporation’s drink. We will walk through how EA teams can start to foster a culture of innovation. Too often, IT focuses on becoming SMARTER and to create a culture of innovation IT must become HEALTHIER. Getting SMARTER means investing in technology and strategy. HEALTHY means minimizing politics, creating greater clarity, increasing employee morale and employee engagement.

Enterprise Architecture Teams are uniquely positioned to be the spark that can create a HEALTHY culture by:

  • Creating alignment between the different teams
  • Fostering an outside-in versus inside-out perspective
  • Reduce the impact of Shadow IT by becoming an internal “creative agency”

12:30pm - 1:30pm Luncheon



IT Portfolio Management in the Borderless Enterprise

Kevin Costa, Sr. Business Transformation Expert

The digital foundation of IT – mobile, social, cloud, and big data – is no longer what a company is striving for. It is now the assumption in which strategy, capabilities, risk management, and innovation is built upon. A borderless enterprise stretches the boundaries of an operating model and makes it more fluid and adaptable to expected and unexpected changes.

With the increasing pace of change in technology and the internationalization of business, many applications and technologies have become redundant, underutilized, or obsolete, while maintenance costs have soared at the expense of innovation projects. In this context, how can an organization operating in a borderless environment implement real IT governance to control costs and improve agility?

Learn how to optimize IT assets to grow the business by:

  • Managing IT as a strategic asset
  • Aligning IT investments with business needs
  • Reducing the costs and complexity of your IT assets

2:30pm - 3:00pm - Refreshment Break



Enterprise Architecture Metrics- Attendee Workshop

Sergey Chernov, Director, Global IT Delivery, Hollister Incorporated

  • What makes a good metric
  • What kind of characteristics a good metric should have
  • Attendees will divide up into groups to discuss metrics they have used






Business Outcome Driven EA and Alignment: Lessons Learned from the Field

Annur Sumar, CTO, Maetech; Microsoft MVP, Former Vice President of IT D&P 
Virender Choudhary, Enterprise Information Architect, Beam Suntory
Shaye Robeson, Director of Enterprise Architecture, U.S. Cellular
Dave Geudtner, Sr. Manager, Enterprise Architecture, Volkswagen Credit, Inc. (VCI)
and other EA professionals from IT departments

Old EA architectures focused on the needs of enterprise architects. To move the business forward, IT organizations must focus on creating a business outcome driven EA.

In this session, experienced EAs will shared their experiences adopting a business driven Enterprise Architecture.

Areas that will be covered include:

  • How this will improve business processes
  • Addressing specific business outcomes
  • How to work with other business and IT disciplines such as PPM, BI, Finance and HR
  • What is the ROI?
  • How to balance the right amount of resource investment

Conference Price: $289.00 per person

Each attendee will receive a certificate awarding 7 CPE credits for CISSP continuing education, in addition to 0.7 CEUs and 7 PDUs. CISSP is a registered certification mark of (ISC)², Inc.


As is always the case at CAMP IT Conferences events, the talks will not include product presentations.  During the continental breakfast, coffee breaks, and the luncheon break you will have the opportunity to informally meet representatives from the following sponsoring companies, who have solutions in the area of the conference.